Rebranding a rescue mission to showcase their story and reignite passion for their vision.

One of the largest rescue missions in the country, CityTeam needed a new look to reignite their brand and the passion of their supporters. Through Historic’s brand strategy process, we realigned their mission and values with the current realities of homelessness and addiction, and created a new visual identity to retell their story in a new way. 


“Many thanks, Historic...”

It was a pleasure working with you and you’ve done some great work for CityTeam from the identity to look/feel to tagline and annual report. It has definitely put a fresh face on the ministry and helped us re-energize the brand with all our new programs and growth. I hope our paths will cross again in some capacity.

Lisa Flattery
Vice President of Marketing, CityTeam
CityTeam Rebranding Strategy