Project / SOS International
- Site Assessment
- User Journey Discovery
- Brand Narrative
- Web Content Strategy
- Web Design & Development
The Challenge
An aging digital strategy and user experience
With a mission to develop sustainable solutions to the challenges at-risk children face every day, SOS International was experiencing rapid growth.
But without a clear digital strategy, responsive web presence, and seamless user experience, the nonprofit was missing out on incredible opportunities to broadcast impact stories that could inspire greater giving.
To make matters worse, the SOS team couldn’t update the website themselves but had to request changes through a third party. As a result, changes and updates often took weeks instead of moments—a virtual death sentence in today’s economy of speed and response.
The Solution
A grassroots approach to immersive, human-centered technology
Historic partnered with SOS International to design a digital strategy built with their target audience in mind. This involved applying a design-thinking approach in every aspect of their web content strategy.
From messaging workshops to design, every decision was made to serve the end user. Informed by our user journey discovery, we designed a unique storytelling approach immersing site visitors into the day-to-day challenges of living in poverty and inspiring them to take action.
The Result
An agile web presence built for conversion
Today, SOS International has a powerful web presence that instantly engages users and tells the SOS story of impact in a compelling, narrative-driven format. It showcases the worldwide problems the nonprofit solves and has also inspired new levels of generosity through simple, clear, and user-friendly calls to action.
The site’s design allows SOS to feature new campaigns, messaging, and crisis care opportunities. Historic also provided essential web training, giving the SOS team the tools they need to make changes quickly and seamlessly.
