Developing missional messaging for a cause-driven for-profit

The Challenge

Renewvia’s groundbreaking work in Africa brings innovative solar panel and mini-grid installations to rural communities that lack access to national grids. These efforts were radically transforming life in underserved communities, helping launch new small businesses, improving access to life-saving healthcare, increasing school attendance rates, and more.

Renewvia had government permission to expand their work to more communities in several African nations. But they were struggling to secure funding from key nonprofit and philanthropic partners who would share Renewvia’s commitment to the human-impact side of solar work. While Renewvia had quite successfully raised traditional investment funds, they lacked the experience and messaging to reach nonprofit decision makers.

The Solution

Messaging and positioning built to win hearts and minds

Beginning with a sprint-style workshop, we partnered with Renewvia to develop a comprehensive messaging toolbox and framework that translated their values and mission to better connect with and attract philanthropic and nonprofit leaders.

Additionally, we developed visual assets and a campaign around the new messaging framework to equip Renewvia’s team to cultivate nonprofit partnerships that amplify impact across Africa.

The Result

Breaking through to new audiences and partners

With additional nonprofit partnership training from our team, Renewvia launched a successful campaign season. With a confident message that inspires action, Renewvia is now equipped to introduce their mission to prominent nonprofit leaders and develop new partnerships that deliver maximum sustainability impact with a humanity-first focus.


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