Stop Chasing Donors.
Start Creating Fans.
Most nonprofit leaders burn out trying to convince disappearing donors to keep on giving.
Ditch the focus on one-time transactions. Create a Fanbase experience that attracts hard-to-reach audiences and cultivates die-hard fans you can count on.
Too many sustainer programs leave donors bored and ignored.
Discover how to attract avid fans who stick with you through thick and thin.
Experiences They'll Crave
Deliver an experience that keeps your audience coming back for more.
We tap into the art and science of knowing your people to create a knockout experience that gives your donors a reason to keep on giving, month after month, year after year.
Audience-Driven Relevance
Our passion for your people helps you fall in love with your audience.
We start by getting to know them through indepth interviews. Then we combine their ideas with our insights from a thousand donor interviews to create an experience that makes your fans want to go all in.
Genius Co-Creation
Our co-creative process champions the genius ideas of you and your audience instead of relying on canned solutions.
From kickoff to concept – from design to build and launch… we’re with you at every step, co-creating a fanbase experience you’ll be proud to put your name on.
Hey there, I'm Allen Thornburgh,
Chief Experience Officer at Historic.
You’re here because of your passion.
You’ve poured your heart into your work. You’ve stayed late, wondering what more you need to do to convince donors to give like it matters.
Meanwhile, so many of your peers are playing it safe, running their fundraising on rinse and repeat.
But you ache to create something exceptional… something more meaningful.
Not another standard sustainer strategy (because you deserve better, and so does your audience, and so do the people your nonprofit serves).
We built Fanbase for leaders of conviction just like you.
Fanbase is the audience-first experience that helps you attract avid fans who won’t stop giving, month after month, year after year.
This isn’t for leaders who think innovation means adding a monthly giving option to your checkout page.
This is for bold, creative leaders who are aching to try something new… to give donors an experience they’ll crave — so they’ll care enough to keep on giving.
If you’re ready to create a knockout experience you’ll be proud to put your name on — and your donors will love to be a part of — then let’s talk.
FAQS
What Do We Mean By "Fanbase"?
It’s more than a community of donors. Your fanbase is an avid core of people who won’t stop supporting your cause. Not only do they keep on giving month after month, year after year. They also keep talking you up to the world, every chance they get.
What Is The Fanbase Experience?
A human-centered approach to designing an ongoing, awe-inspiring experience, co-created with you, your fans, and your potential audiences (and us!)
Is Fanbase A Sustainer Program?
No. Monthly giving is just one part. Fanbase is about growing new enthusiasts through text-your-friends-worthy experiences.
How Long Does It Take?
An audience-first approach to experience design takes time. But as a fast-paced team of experts, we know how to balance full-on sprints with deliberate slow downs to absorb audience insights. For a timeline estimate tailored to your needs, let’s talk!
How Do I Convince My Boss?
Your brand deserves so much more fandom than you currently get. Good news: Creating a stand-out experience that attracts raving fans is 100% within your reach. Need talking points for your boss? Let’s talk!
How It Works
See our human-centered approach to experience design, step by step.
Plus, you’ll get access to the monthly, invite-only Illumination Community for leading nonprofit creatives and IRL meetups, where we collaborate to create crave-worthy Fanbase experiences.
1.
Gather Insights
through indepth audience interviews
2.
Co-Create Concepts
tested against your audience
3.
Design & Build
a mapped-out journey to fandom
4.
Launch Experience
that your fans will crave
You're one step away from something exceptional.
Let’s meet up and start discovering your Fanbase together.