Arizona State University

The Challenge

ASU needed strong visual identities for Sustainable Earth and Circular Living Lab as well as accessible web strategies offering relevant, timely, easily accessible information advancing everyday sustainability actions. 

While Circular Living Lab had no website, Sustainable Earth’s site had been designed without consideration for the user journey. Its scattered content and confusing structure contributed to high exit rates.

The rollout of the Sustainable Earth website needed to be timed with the grand opening of a new ASU research facility named in honor of sustainability donors on Earth Day, April 22, 2022. This made it critical for ASU to work with an innovative design partner who could work with shorter project timelines and faster delivery.

The Solution

Historic Agency dove into both ASU’s Sustainable Earth and Circular Living Lab projects using our proprietary sprint-style workshops designed to produce better, on-brand solutions faster.

Following focus groups and initial workshops, Historic’s team invited ASU into multi-day, live-design sprints where stakeholders got real-time access to visual identities and web designs as we created them—so they could speak into and shape the process every step of the way.

The Result

Historic’s collaborative process not only created client and stakeholder buy-in from the outset but also delivered stand-out brand identities that ASU put to use immediately. 

Sustainable Earth’s new website launched ahead of schedule and has seen an increase in the amount of time users stay on the site.

Thanks to their new brand identities and web strategies, Sustainable Earth and the Circular Living Lab are reaching wider audiences and helping break down barriers to sustainability.


“...The design concept and user experience they developed achieved exactly what we were aiming to create...”

We presented Historic Agency with the challenge of taking what can be a rather complex subject matter and making it approachable and accessible. The design concept and user experience they developed achieved exactly what we were aiming to create with Sustainable Earth––an inviting resource that inspires people to take action.

Katelyn Armbruster, M. Ed
Sustainable Earth Program Manager
ASU Sustainable Earth + Circular Living UI Design

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