Designing a new name and brand strategy for two merging leaders in nonprofit healthcare.

Contexture brings together two visionary leaders in health information exchange (HIE), CORHIO and Health Current, to make healthcare more accessible and equitable.

Historic walked Contexture’s team through a full rebrand, including name, tagline, brand narrative, mission and values, and visual identity articulating their innovative vision for the future of health information. We started by discovering their shared why, mission, values, and business goals, creating user personas and value propositions to inform their new brand narrative. We also produced a brand video and guide that inspired their internal teams with energy and excitement around the new name and identity.


“We were incredibly impressed by your commitment to process, unique creativity, collaborative approach, and flexibility...”

The process and approach that you brought to this work was not only right on point but incredibly fun and enjoyable. Mostly, I appreciate the way that you continually worked to include the collective input of our team members while navigating us through a process that ensured efficiency and outcomes.​

Morgan Honea
executive Vice President

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