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Human-centered web and design strategy to boost digital engagement
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The Challenge

Overcoming a confusing digital experience hindering growth and impact

Based in Kalispell, MT, and with locations across 5 states, Fresh Life Church knew their website was failing to engage users. Information was buried in a cluttered, confusing experience, preventing users from finding what they needed and taking their next step

The previous site build had left the Fresh Life team without ownership rights, and they couldn’t access the backend to make updates in real time.

Several pages had different branding. Adding to this inconsistency, some pages lacked a clear call to action while others overwhelmed the user with too many.

This contributed to high exit rates and short session durations, blocking Fresh Life’s ability to nurture its audience through a compelling digital experience and, grow its ministry.

Working with Historic was everything we needed it to be. Web projects for us in the past have been incredibly daunting–we’ve tried many solutions, which were always challenging and overwhelming. From the beginning, Historic was straightforward, communication was strong, the steps were attainable, and we ended up with a site we love. The design process was fun, collaborative, and efficient. We feel trained, equipped, and supported to maintain our new website from here on out.
Katelyn Deitz
Communications Director

The Solution

Designing a digital strategy to guide users from unknown to known

Historic guided Fresh Life through collaborative working sessions to better understand their target audience, design a user journey, and create a web content strategy.Using our signature co-design sprint methodology, we collaborated with the Fresh Life team in a 4-day, live-design sprint to produce clean, welcoming, easy-to-navigate pages and templates.

We also trained the Fresh Life team to feel confident about making updates to the site—in real time and completely on their own. The result is a stunning, responsive site that elevates the organization’s brand and message.


The Result

A seamless, intuitive, and engaging digital experience 

Our co-design strategy and workshops produced customized, human-centered design solutions that equip Fresh Life to better meet their audience’s needs and guide them toward deeper engagement.

From navigation to development, each page is designed to offer visitors a streamlined experience so they can, find information, and discover the organization’s mission in a meaningful way.

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