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Project / Bo & Vine

Launching an Oregon-grown burger bar built on the traditions of the local community.
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Serial entrepreneur Brian Kaufman approached Historic for help launching a new venture: creating a burger bar that embraced the personality and farming traditions of his local community of Salem, Oregon. Historic led the strategic brand process, from crafting the restaurant’s mission, to facilitating a naming sprint, to designing the full visual identity and restaurant assets. The end result was an approachable community restaurant that generated over $1 million in revenue in its first year. The concept was so well received that 2 more locations were launched over the next few years.

It was a pleasure working with you and you’ve done some great work for CityTeam from the identity to look/feel to tagline and annual report. It has definitely put a fresh face on the ministry and helped us re-energize the brand with all our new programs and growth. I hope our paths will cross again in some capacity.​
Lisa Flattery
Vice President of Marketing, CityTeam
Bo & Vine Branding Salem Oregon

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