Serial entrepreneur Brian Kaufman approached Historic for help launching a new venture: creating a burger bar that embraced the personality and farming traditions of his local community of Salem, Oregon. Historic led the strategic brand process, from crafting the restaurant’s mission, to facilitating a naming sprint, to designing the full visual identity and restaurant assets. The end result was an approachable community restaurant that generated over $1 million in revenue in its first year. The concept was so well received that 2 more locations were launched over the next few years.