- Brand Strategy
- Web Content Strategy
- Web Design & Development
- Co-Design Sprint Workshop
- Digital Discipleship Pathway
The Challenge
Overcoming a confusing digital experience hindering growth and impact
Based in Kalispell, MT, and with locations across 5 states, Fresh Life Church knew their website was failing to engage users. Information was buried in a cluttered, confusing experience, preventing users from finding what they needed and taking their next step
The previous site build had left the Fresh Life team without ownership rights, and they couldn’t access the backend to make updates in real time.
Several pages had different branding. Adding to this inconsistency, some pages lacked a clear call to action while others overwhelmed the user with too many.
This contributed to high exit rates and short session durations, blocking Fresh Life’s ability to nurture its audience through a compelling digital experience and, grow its ministry.
The Solution
Designing a digital strategy to guide users from unknown to known
Historic guided Fresh Life through collaborative working sessions to better understand their target audience, design a user journey, and create a web content strategy.Using our signature co-design sprint methodology, we collaborated with the Fresh Life team in a 4-day, live-design sprint to produce clean, welcoming, easy-to-navigate pages and templates.
We also trained the Fresh Life team to feel confident about making updates to the site—in real time and completely on their own. The result is a stunning, responsive site that elevates the organization’s brand and message.
The Result
A seamless, intuitive, and engaging digital experience
Our co-design strategy and workshops produced customized, human-centered design solutions that equip Fresh Life to better meet their audience’s needs and guide them toward deeper engagement.
From navigation to development, each page is designed to offer visitors a streamlined experience so they can, find information, and discover the organization’s mission in a meaningful way.
